ARLINGTON, VA – Last year, USA Rice was awarded more than $13 million under the USDA’s Regional Agricultural Promotion Program (RAPP) to promote U.S. rice in overseas markets (see
USA Rice Daily, December 19, 2024). One of the first things undertaken was a detailed analysis of existing USA Rice global initiatives. To spearhead the project and offer analysis was the full-service marketing agency out of Colorado, Get Back Here Dog.
The agency’s founders, Liz Deets and Corey Hayes, joined podcast host Michael Klein and co-host Cameron Jacobs for
Episode 125 of
The Rice Stuff, available now, to explain their approach, their findings, and how the rice industry can successfully implement their recommended strategy.
“It’s about finding effective and localized ways to break through the clutter and noise that is today’s infotainment landscape,” said Deets. “You want to meet consumers where they are – no matter which of the more than 20 countries you are operating in.”
It’s no easy task, and Klein and Jacobs started the episode talking about some of the greatest international marketing missteps of all time, while Deets then brought it back to some of the best marketing and advertising campaigns. Campaigns that are cousins of USA Rice’s successful “Start with Rice” campaign.
All that, plus Boris Johnson’s peculiar pronunciation peccadillos, the Starburst Little Lad, and more.
New episodes of
The Rice Stuff are published on the second and fourth Tuesday of every month and can be found on your favorite podcast services or
www.TheRiceStuffPodcast.com.