ARLINGTON, VA – USA Rice recently concluded its 2025-2026 influencer and digital content program with
thefeedfeed, the largest digital food community, to showcase the culinary versatility of U.S.-grown rice through recipe development, video production, content creation, and message sharing.
The program kicked off with a “Trendy Tuesday” four-part National Rice Month feature that grew awareness of September as NRM through the distribution of rice recipes from macro social influencer @alexawhatsfordinner.
Following NRM, eight USA Rice influencers developed and shared 16 original U.S.-grown rice recipes across their social channels and thefeedfeed’’s digital platforms. These recipes ranged from globally inspired dishes such as Peri Peri Paneer Rice Bowl and Onion Dolma to family-friendly favorites like Chicken Chipotle Rice Bowl and Crunchy Garlic Miso Salmon Sushi Bake. The content covered all meal parts and featured all domestic varieties.
Each of the 16 recipes was professionally photographed, recorded, and paired with key industry talking points that reinforce the benefits and quality of the U.S.-grown difference and varietal specific messaging.
In total, the program generated more than 98.1 million consumer impressions and 8.7 million direct engagements in promotion of U.S.-grown rice, far exceeding campaign benchmarks by 46 percent and 190 percent respectively.
“USA Rice’s influencer program continues to help broadcast U.S.-grown rice messaging and showcase the everyday culinary versatility of U.S.-grown rice through strategic content that maximizes outreach to domestic consumers and drives engagement,” said Cameron Jacobs, USA Rice vice president of domestic promotion. “The percentages in which we surpassed our social benchmark metrics not only demonstrates the success of this program but shows that messaging around the U.S.-grown difference through authentic content truly resonates with consumers.”
Other tactics from the program partnership included the distribution meals plans themed to healthy eating to start the new year across social, web, and email platforms, and original content created by thefeedfeed and shared across their social channels to a combined following of 7.8M.