USA Rice Participates in World’s Largest Annual Food & Hospitality Show

Feb 26, 2016
Action packed USA Rice booth
DUBAI, UNITED ARAB EMIRATES – Gulfood is the largest food show in the world and USA Rice has been on the show floor all week to meet with companies conducting business in the Middle East, Turkey, and Africa.  Gulfood attracts importers, manufacturers, distributors, wholesalers, retailers, and government officials from around the world, making this show a central place for USA Rice to tout the quality of U.S.-grown rice and network with potential traders on behalf of the industry.   

“This event brings together nearly 5,000 exhibitors from more than 160 countries,” said Hartwig Schmidt, USA Rice regional director, international market development.  “Gulfood is one of the most coveted shows for exporters and our presence here is invaluable for the U.S. rice industry.”

USA Rice’s booth is inside the USA Pavilion, one of the largest national pavilions in the food section of the show, featuring more than 150 exhibitors.  USA Rice showcases various types of rice including long-grain, medium-grain, parboiled, and wild rice to attract show attendees and help educate those unfamiliar with U.S. rice.  Brochures highlighting U.S. rice facts, recipes, and nutritional information are displayed in both English and Arabic.  

Six USA Rice members representing American Commodity Company, ADM Rice, Farmers’ Rice Cooperative, Riceland Foods, Sun Valley Rice, and Sunwest Foods are attending the show.

Steve Vargas (Sun Valley Rice) said, "Gulfood is the must attend food show for those of us doing business in the Middle East."  Derek Alarcon (Farmers’ Rice Cooperative) noted, “It’s a great opportunity to do business with current trade partners, and develop new customers from the Middle East as well as countries from all over the world."  And Mark Holt (Riceland Foods) agreed saying, "The Gulfood show is the most important trade show in the region and it’s also an opportunity to spend time with members from other rice growing states and learn the latest news in the rice industry.”

“This trade show is not only a place to collect more than one hundred potential trade leads for our members, but also a place to meet with FAS representatives from Africa and the Middle East,” said Schmidt. “It is also important to reconnect with our existing trade partners in the region to maintain our relationships.”