USA Rice Touts Sustainability Record at SIAL Canada

Apr 25, 2016
Ambassador Hayman dons chef gear at
the USA Pavilion opening ceremony.
MONTREAL, CANADA -- The 13th edition of SIAL Canada, the North American food innovation exhibition, was held here this month attracting more than 15,000 visitors.  USA Rice participated in this trade show that showcased 850 exhibitors from 60 countries through the U.S. Sustainability Alliance (USSA).  

USSA, which featured more than a dozen U.S. commodities, partnered with the U.S. Department of Agriculture Foreign Agricultural Service and hosted a booth which U.S. Ambassador to Canada Bruce Hayman chose as the backdrop for the opening ceremony of the USA Pavilion.  Ambassador Hayman later gave a cooking demonstration featuring foods from the U.S. as part of the promotional program.

USA Rice stocked the booth with sustainability pamphlets and bags of U.S. rice and also provided a video on rice and sustainability practices that showed alongside other producer stories from soy and wheat.  

“For the last 100 years, U.S. farmers, fisherman, and foresters have served as stewards to the environment by participating in conservation programs that help protect the land’s natural resources,” said USSA’s David Green.  “It’s time we share our great story with the many consumers who are demanding greater environmental responsibility.”