USA Rice Team Receives Innovation Award for Online Member Service

May 20, 2016
New supplier directory is a WOW
MX Award
WASHINGTON, DC -- A USA Rice staff team that recently completed improvements to usarice.com has received the “Fast Track Excellence WOW! Award” from Protech Associates, one of the first and largest providers of association management software.  The award recognizes customers who achieve significant results within the first year of a Protech Business Solutions implementation.  USA Rice recently launched Protech’s MX Online, named for its purpose of enhancing Member eXperiences on an association’s website.

USA Rice members are now able to log in to usarice.com to see and update their individual contact information, view their assignments to USA Rice boards, committees, and task forces, and see who else serves with them.  They can upload photos for use in member directories and register for meetings using the new online system.  Primary contacts for member companies can also update their company’s profile, including information about people associated with their company, and products the company offers.

The WOW! Award was announced during Protech’s annual FUSION conference here last week, during which USA Rice’s new searchable online Supplier Directory was featured at a session highlighting innovative uses of MX.  The new directory contains information on member rice types, rice co-products, and associated services.  Website visitors can enter search criteria and then contact USA Rice member companies for more information.  

“The supplier directory is actually one of the most accessed pieces of information on our website, and is a key member benefit,” said Katie Maher, USA Rice director of domestic promotion.  “This upgrade greatly enhances this valuable member benefit and in the end will make it easier for customers searching for suppliers of U.S.-grown rice and rice products.”

Check out the new member supplier directory here.