USA Rice Celebrates World Food Day in Mexico

Oct 27, 2016
U.S. rice is center of the plate at World Food Day
NAUCALPAN, MEXICO – Earlier this month, USA Rice sponsored an event here to commemorate Dia Mundial de la Alimentación (World Food Day), a day of action against hunger where people around the world come together to declare their commitment to eradicate hunger.  On or around this date every year, advocates from The National System for Integral Family Development (Sistema Nacional para el Desarrollo Integral de la Familia or DIF) work to raise awareness and engage Mexicans to take steps in ending malnutrition in their communities.  

The purpose of the DIF-sponsored event was to promote a culture of healthy eating and to reduce malnutrition in the community.  More than 600 people from the community attended the seminars about hunger and proper nutrition, learned healthy eating tips, visited booths with free food offerings and food baskets, and participated in a cooking contest.

At the USA Rice booth chefs prepared nutritious recipes, including main dishes, vegetarian dishes, desserts, and paella.  Consumers were impressed with the great variety of recipes that can be prepared with rice, and in particular how many dishes it can yield.  

“U.S. rice is a versatile, economic, and substantial food that serves a vital role in the health of the entire family,” said Michelle Lehrer, communications coordinator for Mexpromos who represents USA Rice in Mexico.  “They invited me on stage to address the audience and talk about the importance of including rice as part of a healthy, balanced diet due to all the vitamins and essential nutrients it provides.”

Armando Rene Gordillo Contreras, general director of DIF Naucalpan, thanked USA Rice for sponsoring the event saying, “Rice is one of the most nutritious foods we can consume, and we should take advantage and apply all the valuable information we learned here today.  We should be inspired to consume more rice at home and ensure that we select U.S.-grown rice for our families to guarantee a high-quality and healthy product.”