A Week in Washington with Colombia Film Crew includes U.S. Rice

Nov 30, 2016
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WASHINGTON, DC – A production crew with SaborUSA, a marketing campaign in Colombia that promotes U.S. food and beverages and American culture, spent a week traveling around the Washington, DC, area this fall filming segments for their popular TV cooking show “I ♥ SaborUSA.”

The TV show is the flagship of a marketing campaign sponsored by the U.S. Department of Agriculture (USDA), and hosted by Karina Correa, a bilingual restauranteur and food blogger.  Each episode has a different theme such as holidays, exercise, healthy eating, and U.S. regional cuisine.  In addition, the marketing campaign also links the TV show with an interactive website, smartphone application, and social media.

USA Rice caught up with Correa and her crew at Rosa Mexicano, located in Washington’s Penn Quarter neighborhood.  While Correa went behind the scenes in the kitchen with sous chef Francisco Pablo to help prepare a dish using U.S. rice, Mike Conlon, Counselor at USDA’s Office of Agricultural Affairs in Bogota, Colombia, talked about the integration of U.S. food products with Colombian cuisine.    

“Colombia is the largest market for U.S. food products in South America,” said Conlon.  “People in Colombia love rice; it’s a staple of their diet.”  U.S. rice is showcased in this edition of the multi-media marketing campaign offering viewers new recipes and exciting ways to incorporate it into the Colombian consumers’ daily life.

SaborUSA, a USDA Foreign Agricultural Service-led Global Broadbased Initiative (GBI) with 20 cooperators, is growing in popularity in Colombia.  The segment featuring U.S. rice was uploaded to “I Love SaborUSA” on YouTube on October 28 and within the month received more than 180 views.