Foodservice Audience Gets the Read on Rice

Feb 21, 2017
U.S. rice on the front line for foodservice
Foodservice-Chef-Kimball-Jones
ARLINGTON, VA -- This past fall, USA Rice participated in the International Foodservice Editorial Council (IFEC) conference that brings together foodservice publications, publicists, and manufacturers to discuss and share ideas for the upcoming calendar year.

USA Rice met one-on-one with 11 foodservice publication editors to provide them with information about USA Rice foodservice programs, and to help them build editorial content beneficial to the entire U.S. rice industry.

“Our promotions in these publications, combined with editorial placements where we provide specific content, will definitely increase the visibility of U.S. rice,” said John Hasbrook, USA Rice Foodservice Subcommittee Chairman.  “Participating in this conference lets us see what the foodservice community is looking at, what food trends they’ll be reporting on, and how we can support them with our recipes, photography, and information such as research, trend reports, and operator success stories.”

For example, an upcoming placement in the March/April edition of Flavor & the Menu, U.S.-grown rice will be featured in a 1/3 page print ad as well as a separate story featuring a USA Rice recipe and food photography for no additional cost.

“Future editorial opportunities to put the focus on U.S. rice include grains, healthy eating, build-your-own bowls, and ingredient versatility features, among others,” said Hasbrook.  “We know these publications are the go-to sources for chefs when creating new, interesting recipes so we’re there showing the foodservice community how rice can help them innovate their menu and meet the needs of today’s customers.”