USA Rice and Redner’s Markets: HealthCents

Feb 23, 2017
Get the jump on great nutrition
ARLINGTON, VA -- USA Rice is participating in the HealthCents program at Redner’s Markets, a supermarket chain with 64 stores throughout Pennsylvania, Delaware, and Maryland, to promote U.S.-grown rice during March’s National Nutrition Month.

During the first promotion, from February 5 through March 19, shoppers will be introduced to the many uses and nutritional benefits of U.S.-grown rice through the dietitian’s in-store and digital magazine, an advertisement in the weekly circular reaching 1.2 million shoppers, social media, in-store recipe sampling events, and end-cap displays highlighting U.S.-grown rice.

The promotion kicked off this month with a USA Rice feature in Redner’s HealthCents Magazine, a publication written by Redner’s dietitian, which reaches 10,000 shoppers in-store and is available online.  A two-page spread highlights U.S.-grown rice varieties and nutrition information, tips for cooking and preparing rice, as well as USA Rice’s Spicy Thai Chicken Bowl recipe, which will be highlighted in the circular and demoed in-store.

“We are excited to be working with USA Rice to educate our shoppers on the benefits of locally grown rice,” says Meredith McGrath, corporate dietitian for Redner’s Markets.  “As we saw during our last partnership, our shoppers are very receptive to these messages.  Being able to provide shoppers with delicious recipes that they can also feel good about feeding their families is the goal of our program, and USA Rice is the perfect partner to help us achieve that.”