Return We Will to Old Brazil

Apr 21, 2017
Shop the rice aisle in Brazil with Steve Linscombe
RIO DE JANEIRO, BRAZIL – Earlier this month at the Codex Committee on Contaminants in Food (CCCF 11) session, USA Rice staff had the opportunity to peruse markets in the Barra da Tijuca neighborhood here to see what they are stocking and what consumers are buying.  

Rice is truly a staple of the Brazilian diet.  Unlike shoppers in the United States who might buy a two-pound bag of rice every few trips to the supermarket, Brazilians stock up with four and five two-pound bags at a time to fill their weekly needs.  Consumers here are very discerning when it comes to quality:  they look for rice that is consistent, cooks well, and is well-suited to the specific dishes they prepare.

Click ​here to shop the rice aisle at two Brazilian grocery stores, one large and one small, and see what brands we found.  (While one brand was a well-known U.S. one, none of the rice we encountered was U.S. origin.)