• Big Y Partnership Boosts U.S.-Grown Rice Sales in March

    Apr 16, 2018
    This past March, USA Rice partnered with retail dietitians at supermarket chain Big Y to promote U.S.-grown rice across more than seventy grocery stores in Massachusetts and Connecticut. Big Y rice promotions were part of their Living Well Eating Smart® nutrition program, and included sales promotions, in-store signage, social media posts, and more.
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  • Popularity of Peruvian Fare Could Boost Demand for Rice

    Apr 05, 2018
    The National Restaurant Association listed Peruvian cuisine as one of the top 20 food trends for 2018 and while Peruvian food is not new to the U.S. market, what is new is the way chefs and restaurateurs are pushing the boundaries of Peruvian cuisine.
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  • Rice Figures Prominently in Craft Beer

    Apr 04, 2018
    In late March, the Brewers Association released its 2018 Beer Style Guidelines, with rice specifically noted as a typical or recommended ingredient in seven styles: American-style lager and light lager; American-style amber light lager; American-style pilsener; contemporary American-style pilsener; international-style pilsener; and Australasian, Latin American or tropical-style light lager. Wild rice is also noted as a potential ingredient in the “specialty beer” category.
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  • USA Rice Explores Culinary Trends and Future of Food at Research Chef Conference

    Apr 03, 2018
    USA Rice attended this years' Research Chef Association Conference and learned a lot about trends, rice use, and so much more.
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  • Trendy Poké Dishes Begin with Quality Rice

    Mar 27, 2018
    A trend toward eating a healthy diet and natural ingredients has helped elevate poké – a raw fish salad – to one of the most popular street foods in major urban areas. Native to Hawaii, poké (pronounced poh-KAY) features marinated sushi-grade fish served with vegetables over a base of rice. As poké grows in popularity, so should U.S. rice consumption, and this dish is forecasted to remain on-trend in 2018.
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  • USA Rice Instagram Campaign Urges Everyone to Have a Healthy Heart

    Mar 16, 2018
    In February, USA Rice partnered with 12 social media influencers in honor of American Heart Health Month to promote the health benefits of U.S.-grown rice. This strategy used visual storytelling via Instagram to raise awareness and highlight the significant role U.S.-grown rice can play in attaining or maintaining a healthy heart.
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  • New U.S. Aromatic Varieties Set to Take On Imports

    Mar 13, 2018
    Approximately 83 percent of rice consumed in the U.S. is grown in the U.S., but that percentage used to be 85 percent, and the industry holds Thai jasmine imports responsible. Varieties that can compete with aromatic imports, like jasmine or basmati, have long been called for, and do exist, and in an encouraging development, farmers’ arsenals are growing.
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  • USA Rice Launches “Plays Well With Others” Ad Campaign

    Mar 09, 2018
    USA Rice recently kicked off a new foodservice marketing campaign to reach chefs and foodservice professionals as they research culinary trends and explore new menu ideas. The ads focus on the versatility of rice and its ability to pair with all types of food with enticing food photography and trendy rice recipes, and direct readers to thinkrice.com for more recipes and information about U.S.-grown rice.
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  • New Consumer Rice Recipes Don’t Break the Bank

    Feb 28, 2018
    USA Rice chefs have created five new rice recipes, designed to be affordable to all, that cover multiple meals and incorporate various varieties of U.S.-grown rice types. The new recipes are designed to work for breakfast, appetizers, side dishes, and main dishes.
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  • USA Rice Kicks Off Influencer Campaign in Honor of Heart Health Month

    Feb 05, 2018
    February marks the start of heart health month and USA Rice has partnered with 12 social media influencers to promote the heart health benefits of U.S.-grown rice. The variety of influencers range from active lifestyle to healthy living and foodies.
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