• USA Rice Exhibits at 100th Food & Nutrition Conference & Expo

    Nov 01, 2017
    Last week, more than 10,000 dietitians, nutrition science researchers, policy makers, healthcare providers, and food industry leaders from around the world gathered here to attend the 100th anniversary of the Academy of Nutrition and Dietetics’ annual Food & Nutrition Conference & Expo (FNCE). As an exhibitor, USA Rice promoted U.S. rice messaging, addressed nutrition and food safety questions, and distributed educational materials to conference attendees.
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  • USA Rice Throws Taste Party at Local High School

    Sep 21, 2017
    Today, USA Rice staff visited Rock Ridge High School in Loudoun County, Virginia, to host a “taste party” and celebrate National Rice Month (NRM). During the lunch event, USA Rice taught more than 300 students about the U.S. rice industry and screened a short “Rice 101” film.
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  • USA Rice Celebrates Thousands Serving Billions of School Lunches

    Jul 14, 2017
    More than five billion lunches are served each year in U.S. schools and nearly 6,000 of the men and women responsible for those nutritious meals gathered here this week for the School Nutrition Association’s (SNA) Annual National Conference. As U.S.-grown rice is a staple on those lunch menus, so too is USA Rice a staple at the conference with a popular interactive booth where staff celebrates the nation’s dedicated school foodservice providers and distributes rice information, recipes, and prizes.
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  • USA Rice Instagram Campaign Generates 6.3M Impressions

    Jul 11, 2017
    As readers may recall, back in May, USA Rice teamed up with 14 Instagram influencers known for their work in the gluten-free and parenting/lifestyle sphere to bring attention to U.S.-grown rice as the go-to grain for gluten-free diets. This strategy used visual storytelling via Instagram to raise awareness during May’s Celiac Awareness Month and the impressive power of exponential message growth was on display.
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  • USA Rice Livens Up the Lunch Line

    Jul 10, 2017
    To get young minds headed in the rice direction, USA Rice created four eye-catching posters presenting nutrition and farm facts that are perfect for decorating the walls of school cafeterias around the country. The four posters will be unveiled at the School Nutrition Association (SNA) Conference in Atlanta this week, and distributed just in time for lunchrooms everywhere to start sprucing up before school starts.
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  • USA Rice and Jewel-Osco ‘Build a Better Basket’

    Jun 23, 2017
    USA Rice recently wrapped up a partnership with retail dietitians at Jewel-Osco, a supermarket chain with stores across Illinois, Iowa, and Indiana. During the May promotion that coincided with Celiac Awareness Month, U.S.-grown rice was featured as a smart choice for shoppers following a gluten-free diet. Through Jewel-Osco Dietitians’ “Build a Better Basket” program, shoppers were introduced to U.S.-grown rice health benefits, versatility, and recipes through a print newsletter and blog, social media posts, weekly ad circular, and in-store point-of-sale signage.
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  • USA Rice Welcomes Cameron Jacobs

    Jun 19, 2017
    Cameron Jacobs joins the Domestic Promotion team.
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  • Health Survey Shows Consumer Confusion, But Bright Spots for Rice

    Jun 06, 2017
    According to the International Food Information Council Foundation’s 12th Annual Food and Health Survey, food information overload is having a detrimental effect on decisions Americans make when it comes to diet and health, however, there’s good news for rice in some areas.
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  • USA Rice Kicks-off Instagram Campaign for Celiac Awareness Month

    May 10, 2017
    With the explosion of visual storytelling on social media, Instagram is taking the lead as a favorite photo- and video-sharing social network among U.S. consumers. During May, Celiac Awareness Month, USA Rice is teaming up with 14 Instagram influencers to raise awareness of U.S.-grown rice as the go-to grain for gluten-free diets.
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  • New Recipe Brochures Inspire Home Chefs to Think Rice

    Apr 06, 2017
    This month, USA Rice added two new recipe brochures to the popular collection of consumer recipe brochures regularly requested by members, extension agents, educators, nutrition professionals, and others for promotional purposes at events such as tradeshows, educational programs, county fairs, and other activities.
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