• Delegation Visits USA Rice Ahead of Japanese Tender Season

    Jul 06, 2018
    Representatives from Japan’s Ministry of Agriculture, Forestry, and Fisheries (MAFF) visited USA Rice yesterday to discuss a range of topics regarding rice trade between the United States and Japan. MAFF representatives reviewed the 2017 tender results (April 2017 – March 2018), noting a 47.8 percent market share for U.S. rice.
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  • USA Rice Taps New Distribution Channel for U.S. Medium Grain in Japan

    Jun 27, 2018
    Shokuryu Co., Ltd., a nationwide food wholesaler of seafood items here, recently added U.S. medium grain to their product line for their sushi-related customers. Earlier this month, the company hosted their first trade exhibition and USA Rice was there showcasing seafood dishes including a rice bowl and salad-style sushi, and introducing a “new style” sushi concept using U.S. medium grain rice.
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  • Trade Mission to Japan Points to Market Opportunities

    Jun 20, 2018
    USA Rice Asia Promotion Programs Director Jim Guinn participated in a trade mission to Japan last week, sponsored by the U.S. Department of Agriculture (USDA), and led by Under Secretary of Agriculture for Trade and Foreign Agricultural Affairs Ted McKinney. This mission, with approximately 100 participants, was the largest in USDA history.
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  • Post TPP: Laying Groundwork for New Trade Relationship with Japan

    May 10, 2018
    USA Rice participated in a meeting here yesterday with David Boling, Deputy Assistant U.S. Trade Representative (USTR) for Japan and U.S. Department of Agriculture embassy staff, along with several other agricultural commodity groups, to discuss the trading relationship between the U.S. and Japan.
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  • FABEX Show Features Sushi Made From U.S. Rice

    Apr 23, 2018
    USA Rice participated in FABEX 2018, one of the major trade shows targeting foodservice and deli/take-out operators held at the Tokyo Big Site earlier this month. The USA Rice booth featured various new style sushi menus to introduce innovative usages of U.S medium grain to the more than 78,000 visitors, including hand-shaped sushi rice prepared using a special sushi roll making machine.
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  • American-Made Sushi Gets Great Reviews in Japan

    Mar 12, 2018
    At FOODEX Japan here last week, USA Rice hosted a taste-testing demonstration featuring a new style of sushi called Inari where the rice is wrapped in fried bean curd. The Inari sushi was made with U.S. medium grain rice, flavored and colored with purple yam, vinegar, and beets.
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  • USA Rice Meets with Japan’s Ministry of Agriculture, Forestry and Fisheries

    Feb 22, 2018
    Japan’s Ministry of Agriculture, Forestry and Fisheries, (MAFF) along with representatives from the Embassy of Japan, visited USA Rice yesterday. As part of a regular visit, the two sides discussed the U.S.-Japan rice trade and reviewed the progress of Japan’s rice imports in the current Japan fiscal year (April-March). The two sides also discussed prospects for Japan’s remaining import tenders.
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  • Japan Officials Visit USA Rice Amid Strong U.S. Rice Sales

    Oct 18, 2017
    Representatives of Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF) visited USA Rice yesterday. MAFF is the sole purchaser of rice under Japan’s import commitment to members of the World Trade Organization (WTO).
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  • U.S. Rice Makes an Impression at FABEX

    Apr 17, 2017
    Last week, USA Rice participated in FABEX, the World Food and Beverage Great Expo, introducing new menu ideas using U.S. medium grain rice. FABEX is a trade exhibition targeting foodservice and deli operators, and more than 77,000 traders visited during this year’s three-day show.
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  • Japan Resumes SBS Tenders

    Dec 13, 2016
    Japan’s Ministry of Agriculture (MAFF) announced earlier this week that rice import tenders under the Simultaneous-Buy-Sell system (SBS) will resume on December 13. SBS tenders were halted in October following reports in the Japanese press of “adjustment money” being paid by rice importers to wholesalers and distributors in Japan. Concern arose about the price impact and legality of such payments. A MAFF investigation found no negative impact, but changes were made to tendering procedures and guidelines.
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