• FABEX Show Features Sushi Made From U.S. Rice

    Apr 23, 2018
    USA Rice participated in FABEX 2018, one of the major trade shows targeting foodservice and deli/take-out operators held at the Tokyo Big Site earlier this month. The USA Rice booth featured various new style sushi menus to introduce innovative usages of U.S medium grain to the more than 78,000 visitors, including hand-shaped sushi rice prepared using a special sushi roll making machine.
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  • American-Made Sushi Gets Great Reviews in Japan

    Mar 12, 2018
    At FOODEX Japan here last week, USA Rice hosted a taste-testing demonstration featuring a new style of sushi called Inari where the rice is wrapped in fried bean curd. The Inari sushi was made with U.S. medium grain rice, flavored and colored with purple yam, vinegar, and beets.
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  • USA Rice Meets with Japan’s Ministry of Agriculture, Forestry and Fisheries

    Feb 22, 2018
    Japan’s Ministry of Agriculture, Forestry and Fisheries, (MAFF) along with representatives from the Embassy of Japan, visited USA Rice yesterday. As part of a regular visit, the two sides discussed the U.S.-Japan rice trade and reviewed the progress of Japan’s rice imports in the current Japan fiscal year (April-March). The two sides also discussed prospects for Japan’s remaining import tenders.
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  • Japan Officials Visit USA Rice Amid Strong U.S. Rice Sales

    Oct 18, 2017
    Representatives of Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF) visited USA Rice yesterday. MAFF is the sole purchaser of rice under Japan’s import commitment to members of the World Trade Organization (WTO).
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  • U.S. Rice Makes an Impression at FABEX

    Apr 17, 2017
    Last week, USA Rice participated in FABEX, the World Food and Beverage Great Expo, introducing new menu ideas using U.S. medium grain rice. FABEX is a trade exhibition targeting foodservice and deli operators, and more than 77,000 traders visited during this year’s three-day show.
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  • Japan Resumes SBS Tenders

    Dec 13, 2016
    Japan’s Ministry of Agriculture (MAFF) announced earlier this week that rice import tenders under the Simultaneous-Buy-Sell system (SBS) will resume on December 13. SBS tenders were halted in October following reports in the Japanese press of “adjustment money” being paid by rice importers to wholesalers and distributors in Japan. Concern arose about the price impact and legality of such payments. A MAFF investigation found no negative impact, but changes were made to tendering procedures and guidelines.
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  • FAS Predicts Continued Drop in Per Capita Consumption of Table Rice; Stagnant Use in Animal Feed

    Nov 15, 2016
    In its latest report, the Foreign Agricultural Service post in Tokyo reports that with continued decline in Japanese table rice consumption, the Japanese Ministry of Agriculture Forestry and Fisheries (MAFF) began subsidizing farmers to shift production from table rice to other crops. For those farmers who have not reduced rice production, MAFF has had some success in encouraging increased production of rice for animal feed and use of paddy rice as silage.
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  • Japan Rice Trade Anticipates Higher Domestic Prices for Coming Marketing Year

    Aug 23, 2016
    USA Rice staff are traveling in Japan this week and met with members of the Japanese rice trade where they discussed several factors in play that are likely to strengthen Japanese domestic rice prices this next crop year.
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  • 19th Annual U.S.-Japan Rice Technical Meeting Held

    Jun 24, 2016
    Representatives of the U.S. and Japanese rice industries met here Wednesday and Thursday for the 19th annual U.S.-Japan rice technical meeting.
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  • U.S. Rice “Cal-Bowl’ Demonstration Kick Starts Retail Campaign in Japan

    Dec 01, 2015
    A popular Japanese food writer and recipe consultant known as “Yummy-san” recently conducted a cooking demonstration here using U.S. medium grain rice in the preparation of three dishes: chicken, nuts, and berry salad; coconut shrimp spicy tomato soup; and almond milk rice pudding. This consumer tasting event coincided with the start of a new USA Rice promotion at two hundred Kaldi import stores that will feature ingredients used in the three recipes, including U.S. medium grain rice.
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