• National Rice Month Spotlight: Promotion Raise Awareness

    Aug 28, 2015
    Promotional events and activities are held throughout September, National Rice Month (NRM), to celebrate the harvest underway, and show support for rice farming families. To help spread awareness of NRM, USA
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  • National Rice Month Spotlight: PF Chang's Participates in RiceGiving

    Aug 27, 2015
    Consumers across the country have another reason to be excited about National Rice Month - they can have their rice and give it too. New this year, USA Rice is partnering with P.F. Chang's, a major user of U.S.-grown rice, to raise awareness about rice grown in the USA and to help those in need.
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  • National Rice Month Spotlight: Rice Aisle Impact

    Aug 24, 2015
    This September marks the 25th Anniversary of National Rice Month, a time to celebrate the harvest of this small, but mighty grain, and to remind shoppers to Think Rice while at the grocery store. This year, USA Rice is conducting customized promotions with supermarket registered dietitians (SRDs) at eight retail chains, including: Giant, HEB, Hy-Vee, Kroger, Rouses, ShopRite, Stop & Shop, and Weis Markets.
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  • Dietitians' Top Pick: USA Rice’s Refreshed Toolkit

    Aug 18, 2015
    This year, USA Rice updated its retail dietitian toolkit as part of the Think Rice rebranding and the resource is now available on thinkrice.com. These materials are designed to provide retail dietitians with reasons, recipes, and tools to recommend U.S. rice. It also helps increase visibility of U.S.-grown rice in supermarket customer outreach including: blogs, newsletters, social media, in-store radio ads, store publications, and in-store activities.
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  • USA Rice Wants Consumers to Think Rice Online with New Consumer Website

    Aug 12, 2015
    As part of USA Rice’s refreshed online presence and rebranding of domestic marketing initiatives, USA Rice launched the new consumer-facing website, www.thinkrice.com.
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  • National Rice Month Promotional Items Now Available

    Aug 05, 2015
    With National Rice Month (NRM) quickly approaching, USA Rice has stocked up on an assortment of exclusive promotional items. Items can be purchased online or by filling out an order form and sending it to USA Rice.
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