• Giant and Stop & Shop SRDs Get Social

    Oct 23, 2015
    USA Rice’s partnership with supermarket dietitians (SRDs) continues to pay off in big ways. SRDs in Giant and Stop & Shop supermarkets throughout the East Coast and New England celebrated National Rice Month by promoting U.S.-grown rice to their customers using social media-based communications.
    Full story

  • H-E-B Dietitians Report National Rice Month Promotion Success

    Oct 16, 2015
    Supermarket dietitians (SRD) at H-E-B stores celebrated National Rice Month during September with an integrated promotion campaign that included the store magazine, text messages to consumers, and recipe demonstrations.
    Full story

  • A Picture and a Post – Worth a Thousand Words

    Oct 14, 2015
    Fields of gold extending into the horizon, combines rolling across vast acres of farm land, and diverse wildlife drifting in and out of view among swaying stalks of rice -- these characteristic signs of harvest are familiar to rice farmers, but are foreign to most Americans who are far removed from the agricultural industry. Most people don’t even realize rice is grown here. During the recent harvest, pictures and videos from farmers in all six rice-producing states flooded social media sites, and with consumers’ increasing interest in understanding where and how their food is grown, USA Rice saw an educational opportunity to use these images to provide an exclusive glimpse into the world of rice farming in the United States during National Rice Month.
    Full story

  • Hy-Vee Dietitians Urge Shoppers to Think Rice

    Oct 01, 2015
    U.S. Rice - the feel good foodThis September, USA Rice partnered with supermarket registered dietitians (SRDs) at Hy-Vee, a chain with 236 supermarkets located throughout Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin. All month long, Hy-Vee SRDs spread the word about U.S.-grown rice and National Rice Month (NRM) online, in stores, and through local media outlets.
    Full story