• Magazine Highlights USA Rice as Resource for Foodservice Professionals

    Jan 29, 2016
    USA Rice was highlighted as a resource to help restaurants bring out the best of menu items in a feature article entitled “Promoting the Positive” in Flavor & The Menu. The article described USA Rice and other commodity boards as important and credible resources and gave examples of information they provide to foodservice operators.
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  • Partnership with Redner’s Helps Boost Awareness, Sales of U.S. Rice

    Jan 20, 2016
    This past November and December, USA Rice participated in the Redner’s HealthCents program to encourage shoppers to ‘think rice’ during the holiday season. Redner’s dietitians promoted U.S.-grown rice in the company’s HealthCents magazine and weekly circular as well as in stores through displays and recipe demonstrations (see USA Rice Daily, November 23, 2015). The combined promotional activities at the Mid-Atlantic supermarket chain reached an estimated 1.2 million shoppers and contributed to a 47.6 percent lift in U.S. rice sales.
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