• UK Promotion a Big Success for U.S. Rice

    Apr 29, 2016
    Earlier this month, U.S. rice brand Peacock Easy Cook Rice, from S&B Herba Foods, was featured at a Trade Day promotion conducted at Wanis, one of the UK's largest international foods wholesalers that caters to the country's growing Afro-Caribbean market.
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  • Lucky U.S. Long Grain Rice Brand Launches in UK

    Apr 27, 2016
    A new U.S. long grain rice brand, called ‘Double 8,’ has launched in the UK initially in the Chinese wholesaler chain, Wing Yip. With four main stores across the UK selling more than 4,500 products, Wing Yip caters specifically to the sizeable Chinese/Asian communities here. Double 8 was developed by Riceworks, a UK company that sells quality rice products with a strong commitment to U.S. grown rice.
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  • USA Rice Touts Sustainability Record at SIAL Canada

    Apr 25, 2016
    The 13th edition of SIAL Canada, the North American food innovation exhibition, was held here this month attracting more than 15,000 visitors. USA Rice participated in this trade show that showcased 850 exhibitors from 60 countries through the U.S. Sustainability Alliance (USSA).
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  • USA Rice Conducts Promotions in Superstores throughout Turkey

    Apr 22, 2016
    Following last year's successful promotions here, USA Rice again teamed up with CarrefourSA, a major hypermarket chain with more than 756 stores throughout the country, to organize events to promote U.S. rice brands and increase sales of U.S. rice.
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  • Chef Contest Features U.S. Rice

    Apr 13, 2016
    The U.S. Embassy’s Agriculture Trade Office conducted the second in a series of hands-on cooking contests, called the United Tastes of America Asian Competition, at the Hattori Nutrition College last month. Five teams, consisting of two chefs each, from Beijing, Hong Kong, Taipei, Seoul, and Tokyo who won in a competition held in each city beforehand, participated.
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  • USA Rice Applies for International Promotion Program Dollars

    Apr 06, 2016
    Earlier this week the Foreign Agricultural Service (FAS) announced the program application dates for 2017 for a series of FAS funded cost-share programs utilized to develop export markets for U.S. agricultural products. These programs include the Foreign Market Development Program (FMD), the Market Access Program (MAP), and the Emerging Markets Program (EMP), all of which USA Rice has utilized for a number of years to promote U.S. rice internationally.
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  • Shifting Sands in Iraq

    Apr 04, 2016
    Against a backdrop of an erratic tendering process in Iraq that has seen price competitive bids and even country specific tenders failing in recent months, the news now coming out of Baghdad is that a planned tender has been canceled.
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