• Global Survey Validates USA Rice Programs; Provides Road Map

    Jul 29, 2016
    USA Rice completed its first-ever global evaluation, where a third party assessed the effectiveness, validity, and importance of our international promotion programs.
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  • USA Rice Promotes Rice in Food Aid to Decision Makers

    Jul 18, 2016
    At the annual USDA Foreign Agriculture Service (FAS) Attaché Seminar sponsored by the U.S. Agricultural Export Development Council meeting last week, USA Rice Director of International Promotion Sarah Moran participated in a panel discussion of food aid as a tool in developing international markets.
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  • Ramadan Kareem

    Jul 05, 2016
    During the Holy month of Ramadan, Muslims fast during the day. After sundown, they partake in large family feasts that feature rice-heavy traditional Arabic dishes. Rice consumption in the Muslim world always spikes during the observance, which is why USA Rice steps up promotions to increase awareness prior to the start of the holiday. This year, USA Rice partnered with local U.S. rice brands here to spread both the messages and the costs.
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