• Chefs in Japan Get Creative with U.S. Medium Grain

    Aug 31, 2016
    The marriage of U.S. medium grain rice with Japanese cuisine was the theme of the fourth annual U.S. medium grain professional rice contest held here earlier this month. Fourteen finalists prepared both hot and cold dishes for the contest and competed for top honors in two categories - Restaurant and Deli.
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  • USA Rice Establishes Strong Ties with Rice Wholesalers in Mexico

    Aug 30, 2016
    The USA Rice promotions team in Mexico has added a new target audience to its wide-ranging marketing program - principal grocery wholesalers. Several of these wholesalers have developed into significant one-stop outlets servicing Mom & Pop, corner, or convenience stores - a distribution channel not previously serviced by USA Rice.
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  • Japan Rice Trade Anticipates Higher Domestic Prices for Coming Marketing Year

    Aug 23, 2016
    USA Rice staff are traveling in Japan this week and met with members of the Japanese rice trade where they discussed several factors in play that are likely to strengthen Japanese domestic rice prices this next crop year.
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  • Mexico Cooking Videos Make Preparing Arroz Look Easy

    Aug 17, 2016
    Following the trend of quick How-to cooking videos that are so popular on social media, USA Rice has produced four such videos for the crucial Mexican market. USA Rice consistently hears from Mexican consumers that their rice recipe repertoire is limited, and that helping them think about new ways to use rice will lead to increased consumption and sales. With this in mind, USA Rice chefs created interesting new, mouth-watering rice dishes for the videos that are educational, engaging, and relatively easy.
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  • U.S. Rice Promotions Hit the Festival Circuit in Haiti

    Aug 04, 2016
    One of the most important annual festivals in Haiti centers around the period of the voodoo pilgrimage – voodoo is a religion practiced by the majority of Haitians. These festivals, where people participate in mass rituals and pray to voodoo spirits, were held from July 22-26 in towns near Cap-Haïtian, the country's second largest city.
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