• A Week in Washington with Colombia Film Crew includes U.S. Rice

    Nov 30, 2016
    A production crew with SaborUSA, a marketing campaign in Colombia that promotes U.S. food and beverages and American culture, spent a week traveling around the Washington, DC, area this fall filming segments for their popular TV cooking show “I ♥ SaborUSA.”
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  • USA Rice Lets the Trade do the Talking in the UK

    Nov 29, 2016
    USA Rice has launched a print media campaign here using the UK trade itself to endorse the virtues of U.S.-grown rice in the UK. The campaign features four branded and five generic spokespeople and covers all areas of the UK trade from wholesalers, importers, and millers, as well as key members of the restaurant trade to communicate the qualities of U.S. rice and build around the critical message of consistency.
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  • Castro’s Death, Trump’s Ascension Muddy the Waters for Access to Cuban Rice Market

    Nov 28, 2016
    On Friday, longtime Cuban leader Fidel Castro passed away at the age of 90 after governing the island for nearly 50 years before his brother, Raúl, officially took the reins in 2008.
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  • Prevented Planting Update Good for Rice

    Nov 23, 2016
    Yesterday, the U.S. Department of Agriculture’s (USDA) Risk Management Agency (RMA) announced changes to the agency’s prevented planting rules.
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  • TRT World Rice Conference – Report from Thailand

    Nov 23, 2016
    More than 500 delegates attended the two-day World Rice Conference hosted by The Rice Trader (TRT) here last week that featured speakers representing the major rice exporting and consuming markets in the world.
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  • USA Rice Highlights Public-Private Partnerships at Annual Export Development Workshop

    Nov 22, 2016
    The U.S. Agricultural Export Development Council (USAEDC) held their annual workshop here last week attended by commodity trade associations, state and regional trade groups, as well as marketing research companies, who gather to hear about the U.S. Department of Agriculture’s (USDA) priorities and operations.
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  • International Rice Leadership Class – Lessons from Great Britain & Spain

    Nov 21, 2016
    Earlier this month, the 2016 International Rice Leadership Class traveled to Europe to get an overview of the market for U.S. rice in the UK and to learn about the Spanish rice market. The class met with a diverse group of industry representatives including importers, exporters, and millers, and U.S. government officials working in London and Madrid.
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  • Sustainable Agriculture Summit Serves Up Challenges and Opportunities

    Nov 18, 2016
    The annual Sustainable Agriculture Summit held here this week, in combination with Field to Market’s fall meetings brought together more than 500 attendees from across the U.S. agricultural supply chain. Participants ranged from farmers, to input manufacturers and suppliers, to processors and retailers. The livestock, row crop, and specialty crop sectors were all represented among the Summit’s various panels and breakout sessions where talk of partnerships, success stories, innovations, and new research studies contributed to the excitement that ran throughout the conference.
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  • Overseas Promotion Funding Announced for 2017

    Nov 17, 2016
    On Wednesday, Agriculture Secretary Tom Vilsack announced that the U.S. Department of Agriculture’s (USDA) Foreign Agricultural Service (FAS) is awarding USA Rice nearly $2.5 million in MAP funds and over $1.6 in FMD funds.
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  • Conservation and Sustainability - Beyond the Buzz

    Nov 16, 2016
    Marketers and trend watchers constantly tell us that today's customers are demanding more information about what they are eating and also how their food is being produced, and they use buzzwords like conservation and sustainability to push this agenda. At next month's USA Rice Outlook Conference in Memphis, attendees will be able to take a deep dive into this conversation with a two-part panel that will examine both practical, on-farm conservation practices and in-market sustainability trends. No matter where in the rice supply chain attendees are, they will not want to miss this valuable session that immediately follows the Annual Rice Awards Luncheon.
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