• USA Rice and Redner’s Markets: HealthCents

    Feb 23, 2017
    USA Rice is participating in the HealthCents program at Redner’s Markets, a supermarket chain with 64 stores throughout Pennsylvania, Delaware, and Maryland, to promote U.S.-grown rice during March’s National Nutrition Month.
    Full story



  • Foodservice Audience Gets the Read on Rice

    Feb 21, 2017
    This past fall, USA Rice participated in the International Foodservice Editorial Council (IFEC) conference that brings together foodservice publications, publicists, and manufacturers to discuss and share ideas for the upcoming calendar year.
    Full story



  • New Ad Series Encourages Foodservice Audience to 'Rediscover Rice'

    Feb 13, 2017
    This January, USA Rice launched its new foodservice marketing campaign to reach chefs and foodservice professionals as they read up on trends and search for new menu ideas. Both print and digital ads will appear regularly throughout the year in two leading foodservice publications, Restaurant Business and Flavor & the Menu.
    Full story



  • Food for Thought: U.S. Rice Meets Foodservice Trends on Campus

    Feb 06, 2017
    College students aren’t just hungry for knowledge, they’re also just hungry according to Datassential, a foodservice research firm, that reports College & University (C&U) operators spent $7.2 billion on purchases from distributors and made sales of $17.9 billion in 2016. This upward trend is expected to continue into 2017 and to help U.S. rice capitalize on the potential opportunity in this market, USA Rice is targeting C&U foodservice providers through a new e-newsletter campaign.
    Full story