• USA Rice Reaches 6 Million Turkish Consumers Thanks to Blogger Events

    Apr 26, 2017
    Turkey is a high priority market for exports sales and a good prospect for promoting increased consumption of U.S. rice due to the young, westernized population readily accepting of imported products, a concentration of buyers, a well-developed media, and a tradition of rice consumption. As with many countries around the world, reaching these younger consumers is best accomplished via social media, an inexpensive and convenient way to gain media coverage that plays out in sales over the long term.
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  • USDA FAS: USA Rice Programs in Jordan a Success

    Apr 25, 2017
    According to the most recent Global Agricultural Information Network (GAIN) Report on the Hashemite Kingdom of Jordan, consumer programs aimed at promoting U.S.-grown rice here are successful based on the market dominance and price of the U.S. commodity.
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  • Return We Will to Old Brazil

    Apr 21, 2017
    Earlier this month at the Codex Committee on Contaminants in Food (CCCF 11) session, USA Rice staff had the opportunity to peruse markets in the Barra da Tijuca neighborhood here to see what they are stocking and what consumers are buying.
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  • U.S. Rice Makes an Impression at FABEX

    Apr 17, 2017
    Last week, USA Rice participated in FABEX, the World Food and Beverage Great Expo, introducing new menu ideas using U.S. medium grain rice. FABEX is a trade exhibition targeting foodservice and deli operators, and more than 77,000 traders visited during this year’s three-day show.
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