• Ramadan Kareem

    May 31, 2017
    During the Holy month of Ramadan, Muslims fast during the day. After sundown, they partake in large family feasts that feature rice-heavy traditional Arabic dishes. Rice consumption in the Muslim world always spikes during the observance, which is why USA Rice steps up promotions to increase awareness prior to the start of the holiday. This year, USA Rice partnered with local U.S. rice brands here to spread both the messages and the costs.
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  • Turkish Retailer Shares the Bill with USA Rice for Promotions

    May 26, 2017
    A major Turkish retailer, Uyum Hypermarket, recently joined forces with USA Rice to promote U.S.-grown rice here with a cost-sharing marketing program. The campaign, that included retail displays at one of their busiest hypermarkets, was conducted in the run up to the Muslim holy month of Ramadan, that this year begins today and ends on June 24.
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  • Exports to UK at Ten Year All-Time High

    May 22, 2017
    The UK, the largest market for U.S. rice in the EU, has experienced an impressive 207 percent increase in all types of U.S. rice imports during the first 3 months of 2017 (over 10,000 MT valued at $5.4 million). This has been driven by a staggering 5,877 percent increase in parboiled long grain rice imports and a 515 percent increase in long grain imports.
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  • USA Rice Promotes Medium Grain to Supermarket Chains in Japan

    May 15, 2017
    Co-Operative Grocer Chain (CGC) Japan, a cooperative chain of 220 middle to small size supermarkets with more than 4,000 individual member stores nationwide, sponsored an exhibition last month to introduce their members to new food products and U.S. medium grain rice was one of the featured rice items.
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