• USA Rice and Jewel-Osco ‘Build a Better Basket’

    Jun 23, 2017
    USA Rice recently wrapped up a partnership with retail dietitians at Jewel-Osco, a supermarket chain with stores across Illinois, Iowa, and Indiana. During the May promotion that coincided with Celiac Awareness Month, U.S.-grown rice was featured as a smart choice for shoppers following a gluten-free diet. Through Jewel-Osco Dietitians’ “Build a Better Basket” program, shoppers were introduced to U.S.-grown rice health benefits, versatility, and recipes through a print newsletter and blog, social media posts, weekly ad circular, and in-store point-of-sale signage.
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  • USA Rice Welcomes Cameron Jacobs

    Jun 19, 2017
    Cameron Jacobs joins the Domestic Promotion team.
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  • Health Survey Shows Consumer Confusion, But Bright Spots for Rice

    Jun 06, 2017
    According to the International Food Information Council Foundation’s 12th Annual Food and Health Survey, food information overload is having a detrimental effect on decisions Americans make when it comes to diet and health, however, there’s good news for rice in some areas.
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