• USA Rice Celebrates Thousands Serving Billions of School Lunches

    Jul 14, 2017
    More than five billion lunches are served each year in U.S. schools and nearly 6,000 of the men and women responsible for those nutritious meals gathered here this week for the School Nutrition Association’s (SNA) Annual National Conference. As U.S.-grown rice is a staple on those lunch menus, so too is USA Rice a staple at the conference with a popular interactive booth where staff celebrates the nation’s dedicated school foodservice providers and distributes rice information, recipes, and prizes.
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  • USA Rice Instagram Campaign Generates 6.3M Impressions

    Jul 11, 2017
    As readers may recall, back in May, USA Rice teamed up with 14 Instagram influencers known for their work in the gluten-free and parenting/lifestyle sphere to bring attention to U.S.-grown rice as the go-to grain for gluten-free diets. This strategy used visual storytelling via Instagram to raise awareness during May’s Celiac Awareness Month and the impressive power of exponential message growth was on display.
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  • USA Rice Livens Up the Lunch Line

    Jul 10, 2017
    To get young minds headed in the rice direction, USA Rice created four eye-catching posters presenting nutrition and farm facts that are perfect for decorating the walls of school cafeterias around the country. The four posters will be unveiled at the School Nutrition Association (SNA) Conference in Atlanta this week, and distributed just in time for lunchrooms everywhere to start sprucing up before school starts.
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