• Trendy Poké Dishes Begin with Quality Rice

    Mar 27, 2018
    A trend toward eating a healthy diet and natural ingredients has helped elevate poké – a raw fish salad – to one of the most popular street foods in major urban areas. Native to Hawaii, poké (pronounced poh-KAY) features marinated sushi-grade fish served with vegetables over a base of rice. As poké grows in popularity, so should U.S. rice consumption, and this dish is forecasted to remain on-trend in 2018.
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  • USA Rice Instagram Campaign Urges Everyone to Have a Healthy Heart

    Mar 16, 2018
    In February, USA Rice partnered with 12 social media influencers in honor of American Heart Health Month to promote the health benefits of U.S.-grown rice. This strategy used visual storytelling via Instagram to raise awareness and highlight the significant role U.S.-grown rice can play in attaining or maintaining a healthy heart.
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  • New U.S. Aromatic Varieties Set to Take On Imports

    Mar 13, 2018
    Approximately 83 percent of rice consumed in the U.S. is grown in the U.S., but that percentage used to be 85 percent, and the industry holds Thai jasmine imports responsible. Varieties that can compete with aromatic imports, like jasmine or basmati, have long been called for, and do exist, and in an encouraging development, farmers’ arsenals are growing.
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  • USA Rice Launches “Plays Well With Others” Ad Campaign

    Mar 09, 2018
    USA Rice recently kicked off a new foodservice marketing campaign to reach chefs and foodservice professionals as they research culinary trends and explore new menu ideas. The ads focus on the versatility of rice and its ability to pair with all types of food with enticing food photography and trendy rice recipes, and direct readers to thinkrice.com for more recipes and information about U.S.-grown rice.
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