• Overseas USA Rice Partners with Importers to Boost Sales, Foster Relationships

    Mar 20, 2018
    USA Rice conducts more than 2,700 promotional activities in almost 25 countries each year to support the sales of U.S. rice abroad. Rice industry funds help augment the money received from the U.S. Department of Agriculture’s Market Access Program (MAP) and Foreign Market Development (FMD) program to conduct these activities, and an excellent indicator of the activities’ effectiveness is the willingness of local brands to also contribute their own funds to the efforts.
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  • American-Made Sushi Gets Great Reviews in Japan

    Mar 12, 2018
    At FOODEX Japan here last week, USA Rice hosted a taste-testing demonstration featuring a new style of sushi called Inari where the rice is wrapped in fried bean curd. The Inari sushi was made with U.S. medium grain rice, flavored and colored with purple yam, vinegar, and beets.
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  • USA Rice Offers Aid to Mexico’s Most Vulnerable Populations

    Mar 07, 2018
    Spreading the word about U.S. rice is not only an opportunity to create global partnerships but also a strategic element in the fight against hunger for the world’s most vulnerable populations. In several major Mexican metropolitan cities, U.S. rice was used to inform and nourish as part of outreach by community meal programs here that are facilitated by the Mexican government’s Ministry of Social Development and Comedores Comunitarios (community kitchens).
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