• USA Rice Mexico Promotions

    Mar 28, 2018
    Last week, USA Rice Vice President International Sarah Moran, Manager Asiha Grigsby, and local contractors Gaby Carbajal and Marvin Lehrer met for a review of promotional activities in this, the largest export market for U.S. rice. Last year, the United States maintained a total import market share of 87 percent for paddy rice and 78 percent overall, and USA Rice’s promotion programs are successfully advancing the appeal of U.S. origin rice to Mexican consumers.
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  • USA Rice Offers Aid to Mexico’s Most Vulnerable Populations

    Mar 07, 2018
    Spreading the word about U.S. rice is not only an opportunity to create global partnerships but also a strategic element in the fight against hunger for the world’s most vulnerable populations. In several major Mexican metropolitan cities, U.S. rice was used to inform and nourish as part of outreach by community meal programs here that are facilitated by the Mexican government’s Ministry of Social Development and Comedores Comunitarios (community kitchens).
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