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• Professional Chefs in Japan Collaborate to Create Prize Winning Rice Recipes

  Jun 15, 2021

  The annual professional chef competition is a popular event, garnering press participation and good news …
• Gumbo Promotion Resonates with Japanese Consumers

  May 20, 2021

  The three month gumbo promotion in Japan has come to and end and delivered more engagement than …
• Biden Meets with Japan PM, Mum on Comprehensive Trade Talks

  Apr 23, 2021

  President Biden held a meeting with Prime Minister Yoshihide Suga of Japan, but few details emerged on …
• U.S. Rice Sales Growth is Strong at Costo Japan

  Mar 15, 2021

  In-store promotions allow consumers to sample U.S.-grown rice and it makes an impression, solidifying …
• Sizzler Japan Makes Authentic Cajun Cuisine with U.S.-Grown Rice

  Jul 23, 2020

  The Sizzler restaurant chain in Japan is currently promoting U.S.-grown rice dishes at all 10 of their …
• Annual U.S.-Japan Rice Technical Meeting Goes On, Virtually

  Jul 16, 2020

  The 23rd annual U.S.-Japan rice technical meeting was held in cyberspace for the first time ever due …
• Costco Japan Launches Second U.S. Rice Product

  Jul 09, 2020

  Last week, Costco Japan began marketing a precooked rice product using U.S. medium grain rice as a private …
• U.S. Rice Makes Inroads in the Japanese Consumer Market

  Jun 22, 2020

  The increase in cooking at home and the associated rise in retail sales of rice and other pantry staples …
• Premium Saké Produced with U.S. Rice Now Available in Japan

  Jun 04, 2020

  Rice harvested at California's Koda Farms is being used to make saké at a brewery in the Japan.
• USA Rice Donations Sustain Healthcare Workers in Japan

  Apr 30, 2020

  USA Rice is helping healthcare workers on the frontlines of the pandemic in Japan stay fueled up with …
• Japanese Government Checks-In on Rice Purchasing Progress

  Dec 16, 2019

  Last Friday, USA Rice welcomed representatives from Japan’s Minister of Agriculture Forestry and Fisheries …
• Chefs Compete for Top Honors at USA Rice Cooking Contest

  Oct 04, 2019

  “Sushi Salad Style” was the theme of the 7th annual Chef’s Contest, hosted by USA Rice and showcasing …
• Under Secretary McKinney Visits USA Rice In-Store Promotion in Costco Japan

  Oct 04, 2019

  USA Rice is conducting taste-testing demonstrations at all 26 Costco stores in Japan, introducing a …
• U.S. Rice Featured at Costco Stores in Japan

  Sep 10, 2019

  Earlier this month, 20 of the 26 Costco outlets in Japan hosted in-store demonstrations featuring …
• Rice Industry Awaiting Details on Partial Ag Deal with Japan

  Aug 27, 2019

  This past weekend, reports emerged regarding a Japan-U.S. trade deal covering agriculture, …
• Japan Hosts Annual Rice Technical Meeting

  Aug 01, 2019

  A delegation of U.S. rice exporters met with representatives of Japan's Ministry of Agriculture, …
• USA Rice Meets with Ag Secretary Perdue in Japan

  May 14, 2019

  Earlier this week, the USA Rice representative in Japan, Yumi Kojima, and Steve Vargas of Sun Valley …
• Is It U.S. Medium Grain Inarizushi Or Is It Japanese Inarizushi?

  Mar 11, 2019

  USA Rice set up taste tests of U.S. medium grain rice at the largest food trade show in Asia and the …
• Japanese Supermarkets Get a Taste of U.S. Medium Grain

  Feb 22, 2019

  At the Supermarket Trade Show here last week, the USA Rice booth was set up like the deli corner of an …
• Bloggers and Consumers Experience “New Style” Sushi in Tokyo

  Nov 21, 2018

  USA Rice hosted a promotional event here last week targeting food bloggers and consumers who entered …