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National Rice Month Highlights Print E-mail
ARLINGTON, VA -- (September 2, 20dp-nrm retail store grocery tote-14082114) -- September is National Rice Month (NRM), the time to celebrate the rice harvest and “Reach for Rice.”  NRM is a well-known national promotion, strongly supported by rice producers and millers, educating consumers, health professionals, and foodservice operators about the benefits of U.S.-grown rice, and boosting U.S. rice sales nationwide.

This year, the USA Rice Federation is working with supermarket registered dietitians (SRDs) to reach shoppers at the point of purchase.  An NRM toolkit containing consumer handouts, recipes, sample social media and blog posts, as well as media pitch ideas was distributed to more than 400 SRDs in June.

Again this year, USA Rice is partnering with Advanced Fresh Concepts, the largest supermarket sushi distributor in the United States, to conduct an NRM promotion in grocery stores and military commissaries.  More than 2,000 stores across the country will feature sushi display case signage and ‘Grown in the USA’ stickers on sushi containers.  

Also, USA Rice announced the annual “Healthy Brown Rice on the Menu” Contest for K-12 foodservice directors and menu planners.  Schools are encouraged to serve brown rice and submit their dish in one of three categories – breakfast, lunch, or rice bowl.  

Consumers across the country have another reason to be excited about September National Rice Month:  they can “Reach for Rice” from the convenience of their computer or mobile device.  Throughout the month, USA Rice will share the many benefits of U.S.-grown rice via Twitter, Facebook, and Pinterest.  

On Wednesday, September 10 at 1:00 p.m. EST, USA Rice is hosting its second Twitter party with partner #Foodiechats.  The theme of the discussion will be NRM and will cover the culinary versatility, nutritional, and environmental benefits of U.S.-grown rice.

Consumers will also be challenged to “Reach for Rice” and enter the NRM Rice Bowl Recipe contest for a chance to win a $300 American Express gift card and an Aroma rice cooker.  Winners will be announced in mid- October.

Across the rice producing states, NRM promotional events and activities are held to celebrate the harvest that is underway in most areas, and show support for farming families that contribute to the rice industry.  

“It’s important to take advantage of National Rice Month to tell our story,” said Blake Gerard, a Missouri rice producer who will be conducting classroom lessons in Missouri.  “U.S. rice has a great story to tell – healthy, nutritious, safe, economically and environmentally important for the country, and grown right here in the U.S.  Not only do our activities help drive those messages home, I think they contribute to a sense of pride I hope all U.S. rice farmers feel for what they do.”
 
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