Market Access & Promotion
Rice is one of the world’s most widely consumed grains and the primary dietary staple for more than half the world’s population. American rice farmers grow 9 million tons of rice each year, just more than half of which is exported to more than 120 countries.
The U.S. Department of Agriculture's Market Access Program (MAP), Foreign Market Development (FMD) Program, and Agricultural Trade Promotion Program (ATP) help the rice industry open foreign markets and promote our products abroad, with a proven track record of success in more than 30 overseas markets. Learn more about our international market promotions below.
USA Rice Celebrates Carnival Season in the UK
Sep 20, 2023
People in the UK celebrate the carnival season, spending time outdoors with family and friends, enjoying barbecue and Afro-Caribbean dishes, using U.S. long grain parboiled rice as a key ingredient.
U.S. Rice Promotions Travel Around Canada
Sep 19, 2023
U.S. rice is all over Canada in train stations, bus shelters, billboards, and restaurants. You just have to look up!
Timely Promotions in Haiti’s Second Largest City Coincide with Annual Celebration
Sep 15, 2023
USA Rice partnered with one of the largest brands of U.S. rice in Haiti in a promotion that combines a billboard campaign with participation in last month's food festival in Cap-Haitien, the country's second largest city.