USA Rice Federation's "Grown in the USA" campaign received an honorable mention for best "Media Relations Campaign" during the PR News NonProfit PR Awards, held yesterday at the National Press Club.

USA Rice promotes the U.S. rice industry through an integrated media campaign to increase awareness and communicate the benefits of choosing high-quality rice grown by America's farmers. The campaign includes a new "Grown in the USA" logo now on packages of U.S.-grown rice, which in a short time has received national attention through news releases, Web sites and feature articles reaching consumers, foodservice, nutrition and industry professionals.

"USA Rice is proud to be recognized by PR News for its success in promoting U.S.-grown rice and to be competing against such prominent non-profit organizations from across the country," USA Rice Federation President and CEO Betsy Ward said.