Celebration is Theme of Latest Issue of Whole Grain

Vintage photo of old man wearing overalls & reading newspaper, rocking back in rocking chair with his feet on steps
Rice news rocks
Sep 23, 2019
ARLINGTON, VA – September National Rice Month is a time for celebration!  Harvest is here and so is the latest issue of the Whole Grain, USA Rice’s newspaper, on its way to more than 24,000 readers throughout the six rice producing states and Washington, DC, chock-full of news about our greatest of grains.

The cover story is all about the creation of the USA Rice Federation and the long-term vision of the organization’s “founding fathers,” who 25 years ago forged a unified front capitalizing on the strength and resilience of each sector of the U.S. rice industry.  “To plot the path forward, it really helps to know exactly where we’ve been,” said USA Rice President & CEO Betsy Ward.  “In this Whole Grain, you can see pretty clearly the power of industry cooperation in every aspect of USA Rice, from membership, to governance, to promotion, to leadership development.  We’ve stayed strong because we’ve stayed together.”

You can read about another milestone worthy of celebration – the first sale of U.S. rice to China!  There’s also news about the powerful impact of check-off programs, innovative promotion activities, and how you can get involved with USA Rice through our new Enterprise Partner membership category or by flying your own Think Rice flag.  And, there’s more!

USA Rice appreciates all the advertisers in the Whole Grain past and present, and with one more issue this calendar year, urges advertisers to lock in 2019 rates for that issue and all of 2020 – because a rate hike is coming in January!  To inquire about advertising or receive additional copies of the Whole Grain, contact Deborah Willenborg