Global Advocate for the U.S. Rice Industry

This year, the Think Rice Road Trip team took some major risks to pull off two of the most unique events for this year’s trip, but both have paid huge dividends and the industry they are representing. Full story

Year two of the Think Rice Road Trip is winding down, and the team has seen dramatic success staying close to “home” and integrating other components of USA Rice’s Domestic Promotion programs as they hand out thousands of Aroma rice cookers and tons of donated U.S.-grown rice to consumers. Full story

The third annual USA Rice trade mission to Mexico took place here last week with nearly 20 USA Rice and U.S. Rice Producers Association (USRPA) members and staff participating in meetings with local rice millers, importers, and wholesalers. Full story