Global Advocate for the U.S. Rice Industry

USA Rice has been awarded $4,511,326 in Market Access Program (MAP) and Foreign Market Development (FMD) funding from USDA’s Foreign Agricultural Service (FAS) to continue marketing and promoting U.S. rice in more than 20 countries worldwide. Full story

This year, the Think Rice Road Trip team took some major risks to pull off two of the most unique events for this year’s trip, but both have paid huge dividends and the industry they are representing. Full story

Year two of the Think Rice Road Trip is winding down, and the team has seen dramatic success staying close to “home” and integrating other components of USA Rice’s Domestic Promotion programs as they hand out thousands of Aroma rice cookers and tons of donated U.S.-grown rice to consumers. Full story