Market Access & Promotion
Rice is one of the world’s most widely consumed grains and the primary dietary staple for more than half the world’s population. American rice farmers grow 9 million tons of rice each year, just more than half of which is exported to more than 120 countries.
The U.S. Department of Agriculture's Market Access Program (MAP), Foreign Market Development (FMD) Program, and Agricultural Trade Promotion Program (ATP) help the rice industry open foreign markets and promote our products abroad, with a proven track record of success in more than 30 overseas markets. Learn more about our international market promotions below.
International Promotions
Recent News
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USA Rice Strengthens Ties with Canadian Market Through Trade and Consumer Engagements
Nov 03, 2025
Strong, face-to-face connections serve as a reminder that collaboration, communication, and culinary creativity are key ingredients in strengthening market relationships.
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USA Rice Sponsors NEXT Food Expo to Expand Foodservice and Hospitality Network in Canada
Oct 21, 2025
USA Rice was there to engage with distributors, food manufacturers, chefs, and buyers in conversation around rice imports and global trade.
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Anuga 2025: #foodture of Food & Beverage Business
Oct 09, 2025
Report from Anuga 2025, the leading global trade fair for the food and beverage industry that ran October 4-8.
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