Market Access & Promotion
Rice is one of the world’s most widely consumed grains and the primary dietary staple for more than half the world’s population. American rice farmers grow 9 million tons of rice each year, just more than half of which is exported to more than 120 countries.
The U.S. Department of Agriculture's Market Access Program (MAP), Foreign Market Development (FMD) Program, and Agricultural Trade Promotion Program (ATP) help the rice industry open foreign markets and promote our products abroad, with a proven track record of success in more than 30 overseas markets. Learn more about our international market promotions below.
USA Rice Goes Live at 2021 Gulfood Show
Mar 02, 2021
The annual Gulfood show, is the world's largest food, beverage, and hospitality exhibition and, despite the ongoing COVID-19 pandemic, one of the only exhibitions in the Europe/Middle East region staged as a live, in-person event this year.
Haitians Tune In to Popular Cooking Show to Find Out Who’s The Chef
Feb 19, 2021
A new televised cooking competition sponsored by USA Rice and produced and aired in Haiti, called Kiyes Ki Chef? (Who’s the Chef), is receiving rave reviews.
U.S. Rice Sales in Taiwan Soar Following Retail Promotions
Feb 18, 2021
Two major retail chains in Taiwan recently ran ten-week promotions that boosted sales of U.S.-grown rice by as much as 700 percent.