Market Access & Promotion
Rice is one of the world’s most widely consumed grains and the primary dietary staple for more than half the world’s population. American rice farmers grow 9 million tons of rice each year, just more than half of which is exported to more than 120 countries.
The U.S. Department of Agriculture's Market Access Program (MAP), Foreign Market Development (FMD) Program, and Agricultural Trade Promotion Program (ATP) help the rice industry open foreign markets and promote our products abroad, with a proven track record of success in more than 30 overseas markets. Learn more about our international market promotions below.
International Promotions
Recent News
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Changing Sentiment Towards the U.S. in Canada Forces Rice Marketing Shift
Apr 24, 2025
In response to the Trump Administration’s 25 percent tariffs on Canadian imports, Canada is retaliating against U.S. products, including a 25 percent tariff on U.S. rice.
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Showcasing California Rice for Potential Japanese Market
Apr 23, 2025
Since the summer of 2024, Japan has experienced major rice shortages and price volatility, causing increased demand for U.S. rice.
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USA Rice Shines Bright at Sunshine Island Vibe Fest
Mar 31, 2025
The two-day event, sponsored by the USDA/ATO, attracted nearly 140,000 people, to showcase U.S. products to local consumers in Kaohsiung, Taiwan.
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