Market Access & Promotion
Rice is one of the world’s most widely consumed grains and the primary dietary staple for more than half the world’s population. American rice farmers grow 9 million tons of rice each year, just more than half of which is exported to more than 120 countries.
The U.S. Department of Agriculture's Market Access Program (MAP), Foreign Market Development (FMD) Program, and Agricultural Trade Promotion Program (ATP) help the rice industry open foreign markets and promote our products abroad, with a proven track record of success in more than 30 overseas markets. Learn more about our international market promotions below.
International Promotions
Recent News
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From U.S. Farms to Canadian Kitchens: Promoting U.S. Rice to Culinary Professionals
Jun 11, 2025
USA Rice was a sponsor at the recent Culinary Federation’s Annual Conference, an event that brought together more than 200 influential chefs and culinary leaders from across Canada.
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Virtual Reality Game Puts Moviegoers in Mexico in the Combine Seat
Jun 05, 2025
A new promotional campaign in Mexico blends entertainment and education, and reinforces U.S. rice’s strong reputation for quality, nutrition, and versatility.
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USA Rice Touches Base with Latin American Trade Partners
May 30, 2025
Latin American trade partners are important importers for U.S. rice, and USA Rice is committed to showing up, listening, and working hand-in-hand with them to keep our rice top-of-mind and top-of-market.
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