Market Access & Promotion
Rice is one of the world’s most widely consumed grains and the primary dietary staple for more than half the world’s population. American rice farmers grow 9 million tons of rice each year, just more than half of which is exported to more than 120 countries.
The U.S. Department of Agriculture's Market Access Program (MAP), Foreign Market Development (FMD) Program, and Agricultural Trade Promotion Program (ATP) help the rice industry open foreign markets and promote our products abroad, with a proven track record of success in more than 30 overseas markets. Learn more about our international market promotions below.
International Promotions
Recent News
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Ag Secretary Rollins Talks Rice in London
May 16, 2025
USA Rice’s Sarah Moran, Eszter Somogyi, and Arkansas rice farmer Mark Isbell joined Rollins on her UK trip to educate her about U.S. rice in this market.
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Latin American Delegation Tours U.S. Rice Supply Chain from Field to Fork
May 09, 2025
Rice specialists and industry stakeholders from Honduras, Guatemala, Costa Rica, Panama, and the Dominican Republic spent this week on an immersive tour showcasing the breadth and innovation of the U.S. rice industry.
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USA Rice Engages Key Stakeholders at SIAL Canada Amid Trade Challenges
May 05, 2025
The U.S. rice industry maintains an unwavering commitment to supplying high-quality, nutritious rice to the Canadian market despite current political tensions.
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