Market Overview

Based on their commitments when they joined the World Trade Organization (WTO), Taiwan has a tariff rate quota (TRQ) of 144,720 MT (brown rice basis); the U.S. has a country specific quota (CSQ) of 64,634 MT (brown rice basis). In 2017, U.S. exports were dominated by southern medium grain rice.  Of the total quota of 64,634 MT purchased from the U.S., southern medium grain shared approximately 90% of the volume.

USA Rice Activities

USA Rice conducts technical research and seminars targeting chefs and chain restaurant R&D staff.  USA Rice also provides rice importers with up-to-date information about the U.S. rice crop and the rice industry.  A strong social media presence and in-store promotions have helped promote U.S. rice at the consumer level. There has been rapid growth in the “central kitchen” concept in foodservice whereby rice and other meal ingredients are cooked in a central kitchen then transported to individual restaurants either in chilled or frozen form.  U.S. rice is well suited to this approach and performs much better than local short grain varieties in this environment.  USA Rice is pursuing this opportunity for U.S. rice to build a loyal following in the foodservice industry.