Market Overview

Canada is a country of 35 million people with English and French as its two official languages.  The United States is the leading supplier, exporting over 200,000 MT annually, but fragrant rice varieties from Thailand and India have proven to be strong competitors in the Canadian market. 

USA Rice Activities 

USA Rice has actively conducted promotional activities in Canada for over two decades.  The food service industry/culinary sector, as well as consumers, are our primary target groups. We will continue to reinforce the high quality image and nutritional benefits of U.S. rice, stimulate consumption through social media and burgeoning food service professionals.  Our activities include: PR Media Campaigns, culinary education training, food/ trade shows, trade newsletters, social media engagement, advisory panels, website development and trade servicing.