SEOUL, SOUTH KOREA - Last week, USA Rice exhibited at Food Week Korea, one of Korea’s premier international food exhibitions. Nearly 1,000 exhibitors and 60,000 visitors from 30 countries attended the trade show. USA Rice distributed brochures, bags, shamojis (Japanese-style rice scoops), and rice samples.
During the four days of the event, the USA Rice booth provided 10 samplings of a Mexican dish featuring U.S.-grown rice created by chefs from Sugar Skull (a popular Mexican restaurant chain in Korea), reaching 1,000 consumers and business professionals.
“Many people were surprised that the United States grows and exports rice – and several consumers were delighted to find that U.S. rice is so good,” said USA Rice COO Sarah Moran, who attended the event. “U.S. medium grain rice has several applications where it performs particularly well, like fried rice and Mexican dishes, and does not directly compete with domestic rice here.”
In the first 9 months of 2026, South Korea was the 7th largest export destination for U.S. rice, bringing in $67 million of the product.