Jul 26, 2016
ARLINGTON, VA – The 28th Annual APEX Awards for Publication Excellence have been announced, and the revamped USA Rice daily e-newsletter, USA Rice Daily, has been named a winner in the “most improved” category.
The APEX awards are a highly competitive business communications contest sponsored by the editors of Writer’s Web Watch and the Writing that Works Archives.
“APEX 2016 awards were based on excellence in graphic design, editorial content and the success of the entry—in the opinion of the judges—in achieving overall communications effectiveness and excellence,” the contest sponsors said in a release. “Each year, the quality of entries increases. Overall, this year’s entries displayed an extraordinary level of quality. The APEX judges saw only the most promising publications that professional communicators could enter. From them, they had the truly difficult task of selecting the award-winning entries.”
This year’s contest saw more than 1,630 entries across 11 major categories and 100 subcategories. There were 137 entries in the newsletter category and grand award winners included Excellus BlueCross BlueShield, and the Appalachian Long Distance Hikers Association.
“We have more than 4,000 subscribers and most, it seems, are accessing the Daily from their smartphones,” said Michael Klein, USA Rice’s vice president of marketing, communication, and domestic promotion. “In January, we overhauled the USA Rice Daily not only to refresh the look but to make it more mobile device-friendly. We’ve also started adding video elements to the Daily with links to stories that have generated well over 1,500 views so far this calendar year.”
Klein said changes to the USA Rice Daily were done in coordination with the update of the USA Rice website.
“The new look of both the website and the Daily reflects a move to more image-driven presentation,” he said. “All the research we’ve seen points to the power of visual content and there is no doubt that its effectiveness continues to grow for online communication.”