Market Access & Promotion
Rice is one of the world’s most widely consumed grains and the primary dietary staple for more than half the world’s population. American rice farmers grow 9 million tons of rice each year, just more than half of which is exported to more than 120 countries.
The U.S. Department of Agriculture's Market Access Program (MAP), Foreign Market Development (FMD) Program, and Agricultural Trade Promotion Program (ATP) help the rice industry open foreign markets and promote our products abroad, with a proven track record of success in more than 30 overseas markets. Learn more about our international market promotions below.
International Promotions
Recent News
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USA Rice Helps ‘Feed the Future’ During London’s Food, Drink, and Hospitality Week
Apr 03, 2026
With a legacy of more than 40 years, the IFE is the single most important tradeshow for UK food, drink, and hospitality professionals.
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USA Rice Supports Women in Foodservice at Yes Shef Toronto
Mar 31, 2026
The event welcomed more than 400 attendees, including 40 hosted media and influencers, and some of Toronto’s most influential women in food and beverage.
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USA Rice Strengthens Relations with Taiwan’s Foodservice Sector
Mar 27, 2026
At their annual gala this week, the Taiwan Chef Association appointed USA Rice as their Distinguished Culinary Consultant.
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