LITTLE ROCK, AR -- The Arkansas Rice Council represented the rice industry as a sponsor of the annual Riverfest celebration held here over Memorial Day Weekend. Riverfest, the largest family festival held in Little Rock, served as an ideal platform to encourage the public to get rice on their minds -- and on their plates.
More than 250,000 people attended the festival, and the Arkansas Rice Council booth was a popular destination. As an event sponsor, the Arkansas Rice Council was able to communicate how important the rice industry is to the state of Arkansas. They shared Arkansas rice facts and hosted interactive games that allowed participants to win freebies like koozies, sunscreen, bumper stickers, and sunglasses holders.
"People know we grow a lot of rice in Arkansas, but they're usually surprised to learn it's more than half of all the rice grown in the U.S." said Tisha Gribble who represented the Arkansas Rice Council at the event. "And when I tell them that it's around 1.3 million acres, provides 25,000 jobs to Arkansans in rural areas of our state, and generates around six billion dollars for our state each year...their minds are blown!"
Contact:
Colleen Klemczewski (703) 236-1446