ARLINGTON, VA -- With National Rice Month (NRM) quickly approaching, USA Rice has stocked up on an assortment of exclusive promotional items. Items can be purchased
online or by filling out an order
form and sending it to USA Rice.
This year is the 25
th anniversary of National Rice Month, and USA Rice will debut several new specialty items to commemorate the occasion.
Items available for purchase include: t-shirts, sunglasses holders, koozies, aprons, colored pencils, measuring cups, shopping totes, and more. All of the NRM items will feature either the
25th National Rice Month Anniversary logo or the
Think Rice logo, which was recently unveiled as the new face of USA Rice consumer marketing initiatives.
"These promotional items serve as a great platform to promote U.S.-grown rice during National Rice Month," said Katie Maher, USA Rice's manager of domestic promotion. "This branded merchandise generates public awareness for the rice industry and keeps rice on people's minds, and hopefully, on their plates.
With strong support from rice producers and millers, NRM has grown into an established national promotion educating consumers about the benefits of U.S.-grown rice and boosting U.S. rice sales nationwide.