USA Rice Awarded $4.5M for 2020 International Promotion Activities

Many people walk around USA Rice trade show booth with signage and lots of rice photos
A hub of activity
Nov 18, 2019
WASHINGTON, DC -- USA Rice has been awarded $4,511,326 in Market Access Program (MAP) and Foreign Market Development (FMD) funding from USDA’s Foreign Agricultural Service (FAS) to continue marketing and promoting U.S. rice in more than 20 countries worldwide.  These funds are in addition to the already received $5,552,000 in Agricultural Trade Promotion (ATP) funds, a three-year program announced by President Trump last year.  

More than 70 organizations receive MAP funds and 22 organizations receive FMD funds to promote U.S. agricultural products overseas.

“We are extremely pleased to see that USA Rice’s international marketing programs were favorably viewed and received these MAP and FMD funds for 2020,” said Terry Harris, chair of the USA Rice International Promotion Committee.  “Leadership from USA Rice’s International Promotion Committee and the USA Rice Council will meet in early 2020 to discuss where and how these funds should be allocated in order to maximize sales and exports of U.S. rice.  During times like these when we are faced with retaliatory tariffs in several of our markets, these marketing funds are essential to maintain market share and to seek new opportunities in other markets.”