Second Installment in Chef Video Series Taps Plant-Based Trend

Food photo of brown rice and ancient grain bowl with tahini sauce and sprouts
U.S. rice nails the plant-based trend
Aug 26, 2020
ARLINGTON, VA -- USA Rice recently released the second in a series of three educational videos aimed at foodservice operators, chefs, and purchasers highlighting the advantages U.S.-grown rice can bring to a foodservice operation and its bottom line.

The new video, “Plant-Based,” stars James Beard-nominated Chef Hari Cameron explaining why sustainability is important in foodservice and how U.S. rice farmers are leading the way, all while preparing an original plant-based recipe he developed called Brown Rice & Ancient Grain Bowl.  Cameron reminds his audience how incorporating U.S.-grown rice on menus allows foodservice operators to capitalize on the plant-based movement and easily increase their whole food offerings.

“With the foodservice industry still dealing with the impact of the COVID-19 crisis and operators continually adapting their models, this video is meant to inspire chefs to position rice as an affordable, local, plant-based option that is both versatile and sustainably-grown,” said Michael Klein, USA Rice vice president of domestic promotion. 

The Plant-Based video will be incorporated into the USA Rice foodservice digital advertising strategy and make its advertising debut in next month’s digital edition of Flavor & The Menu, a leading foodservice publication.

The first video to debut in the series revolved around the theme of Authenticity, using U.S.-grown rice to deliver an authentic culinary experience.  The final video will focus on Seasonality and how U.S.-grown rice makes it easy for operators to adapt menus to the current growing season.