ARLINGTON, VA -- USA Rice recently released the second in a series of three educational videos aimed at foodservice operators, chefs, and purchasers highlighting the advantages U.S.-grown rice can bring to a foodservice operation and its bottom line.
The new video, “Plant-Based
,” stars James Beard-nominated Chef Hari Cameron explaining why sustainability is important in foodservice and how U.S. rice farmers are leading the way, all while preparing an original plant-based recipe he developed called Brown Rice & Ancient Grain Bowl. Cameron reminds his audience how incorporating U.S.-grown rice on menus allows foodservice operators to capitalize on the plant-based movement and easily increase their whole food offerings.
“With the foodservice industry still dealing with the impact of the COVID-19 crisis and operators continually adapting their models, this video is meant to inspire chefs to position rice as an affordable, local, plant-based option that is both versatile and sustainably-grown,” said Michael Klein, USA Rice vice president of domestic promotion.
video will be incorporated into the USA Rice foodservice digital advertising strategy and make its advertising debut in next month’s digital edition of Flavor & The Menu, a leading foodservice publication.
The first video to debut in the series revolved around the theme of Authenticity
, using U.S.-grown rice to deliver an authentic culinary experience. The final video will focus on Seasonality
and how U.S.-grown rice makes it easy for operators to adapt menus to the current growing season.