Feb 18, 2022
ARLINGTON, VA – If you follow USA Rice on Twitter and/or Facebook, you’re well acquainted with last year’s social media campaign, “Sustainability Saturday,” a weekly story or fact from different segments of the U.S. rice industry that emphasized a long-standing commitment to conservation and climate-smart agriculture.
“This year we’re doing something new with that real estate – celebrating users of U.S.-grown rice,” said Michael Klein, USA Rice vice president of marketing, communications, and domestic promotion. “From major corporations to small mom & pop restaurants, if you use U.S.-grown rice, we’re going to send some love your way!”
The new “Grown In The USA” campaign, aka GITUSA, started in January with a shout out to Anheuser-Bush, the largest user of U.S.-grown rice and a strong supporter of agricultural sustainability and the Rice Stewardship Partnership.
“In the first post, @RiceArkansas was tagged to boost engagement, and we used a new hashtag: #nowyouknow,” said Klein. “And now that you know, we encourage you to follow, like, and share to help spread the word about GITUSA.”
Other posts have featured restaurant chains such as P.F. Chang’s and Roti; Crowley, Louisiana’s annual Rice Ball held within one mile of Falcon Rice Mill and Supreme Rice Mill; and John “Shoostie” Shuster who carried the flag for Team USA at the opening ceremony of the Beijing Olympics and led the curling team to gold in 2018 after he added rice to his personal nutritional program.
“If you are aware of some place or product or person that should be promoted, let us know with a picture and a social media handle and any other relevant information we should share,” said Klein. "And be sure to check out our special post for the President's Day weekend."