WASHINGTON, DC – The 2026 Saké Stakeholders Summit, hosted by the Saké Brewers Association (SBANA), was held here earlier this month at the Embassy of Japan. Producers, importers, distributors, and policy experts got together to discuss market trends, trade policy developments, and opportunities to strengthen collaboration between the U.S. and Japanese saké industries. USA Rice is a member of SBANA and was in attendance.
Presentations explored consumer and sales data for saké and how the category compares with other alcoholic beverages within U.S. markets. Summit speakers emphasized that as the saké sector continues to expand, improved access to data and coordinated industry efforts will be vital in building awareness and supporting long-term growth.
Trade policy and tariffs were another key discussion point and speakers highlighted the evolving regulatory environment and potential implications for imported beverages and related supply chains. They stressed the importance of industry engagement with policymakers and proactive strategies to help business manage uncertainty while maintaining access to focal markets.
The summit also offered several sessions focused on the benefits of international collaboration within the saké market, highlighting partnerships between North American and Japanese breweries and the educational initiatives available designed to expand brewing knowledge and expertise. The Advanced Saké Brewers Certification Course, which sends North American brewers to Japan for hands-on learning and training, was cited as an example of how industry collaboration can support innovation, offer cultural understanding, and forge deeper professional ties.
The summit concluded with small group breakout sessions where attendees shared their perspectives on current challenges facing the saké industry including tariffs, supply chain pressure, and competition in the broader beverage industry. Participants discussed strategies for addressing each issue and brainstormed opportunities for industry organizations to provide resources and support.
Following the summit, USA Rice staff attended the Capitol Hill Saké Reception hosted by the Ambassador of Japan to the United States, Shigeo Yamada, and held in the historic Kennedy Caucus Room of the Russell Senate Office Building. Ambassador Yamada led a toast with Members of Congress and other distinguished guests, and everyone enjoyed sushi and samplings of numerous saké brands.
“It was an honor to join the Saké Brewers Association of North America at their annual Capitol Hill reception for an evening of great conversation and excellent saké,” said Shelby Young, USA Rice senior manager of government affairs who attended. “This event provides a unique opportunity to learn from the brewers strengthening the North American saké industry."