Field to Market
Field to Market is a diverse alliance working to create opportunities across the agricultural supply chain for continuous improvements in productivity, environmental quality, and human well-being. The group provides collaborative leadership that is engaged in industry-wide dialogue, grounded in science, and open to the full range of technology choices.
As consumers look for more sustainable products the rice industry is one step ahead as they work to show measurable improvements as a result of their conservation work. Field to Market is an opportunity to engage with all levels of the food sector on what the consumer’s needs are and how growers and other members of the industry can assist in fulfilling them.
USA Rice has been a long-term partner of Field to Market and is actively involved in the development of a rice-specific Fieldprint Calculator that shows growers their operation’s scorecard on the sustainability index. They’ve also monitored development of a rice greenhouse gas metric for use by the Fieldprint Calculator. USA Rice has been involved on the producer level by bringing rice producers to the table to share ideas and help ensure goals stay realistic.
Field to Market's 2017 Farmer of the Year Award
The Farmer of the Year Award, which is Field to Market’s highest honor for commodity crop producers, recognizes the extraordinary contributions of farmers who are committed to advancing sustainable agriculture through outstanding conservation and stewardship efforts on their farm and sharing best practices with their peers. This year’s award was given to Jennifer James, a fourth-generation rice farmer from Newport, Arkansas.