HORNERSVILLE, MO – Earlier this week, Rance Daniels, a third-generation Missouri rice farmer and member of the USA Rice Farmers Board of Directors, was elected to the Missouri Rice Research and Merchandising Council.
Daniels has been looking to grow his leadership involvement within Missouri where he currently serves as chairman of the Missouri Farm Bureau’s Rice Committee and as an officer for the Dunklin County Farm Bureau. Daniels particularly saw benefit to joining the Rice Research and Merchandising Council as a way to work on state promotion and research activities.
“Promotion efforts are important to raise both domestic and international consumption of U.S.-grown rice. I also want to see us brag a bit more about the rice industry’s conservation and sustainability efforts. We have a good story to tell and I think the general public would better support us if they knew all of the great things we’re doing on our land,” said Daniels.
USA Rice President & CEO Betsy Ward said, “We congratulate Rance on his election to this important job in Missouri. As one of our shining graduates of the Rice Leadership Program, Rance continues to demonstrate his value across USA Rice’s various boards and committees and within his home state.”
In addition to representing Missouri on the USA Rice Farmers Board, Daniels also serves on that groups’ Conservation and Crop Insurance Committees, and on USA Rice’s Regulatory Affairs and Food Safety Committee, Communications Committee, and Latin America Trade Policy subcommittee. He is also an original member of the USA Rice/Ducks Unlimited Stewardship Partnership group. He and his wife, Robin, have three children and farm rice and soybeans with the goal of making sure their children have a successful industry and operation to begin their careers as the next generation of family farmers.