True crowd sourcing
Jul 03, 2018
TAIPEI, TAIWAN – USA Rice participated in the 28th Taipei International Food Show last week showcasing California and Southern medium grain to the Taiwanese trader. The four-day event was attended by importers, distributors, food processors, retailers, and international buyers from around the world who stopped by the USA Rice booth to taste test various dishes, and were impressed with both the texture and quality of U.S.-origin rice.
“As demand for prepared food becomes more mainstream in the hotel, restaurant, and institutional (HRI) sector, USA Rice promotions have included tasting activities like those conducted here to demonstrate the quality and cooking performance of U.S. rice after it is reheated from a frozen state,” said Jim Guinn, director of USA Rice Asia Promotion Programs.
Taiwan has become a steady market for U.S. rice from both California and the South, and has imported more than 16,000 MT in the first four months of 2018, and 57,700 MT in calendar year 2017, for U.S. market share of 44 percent of total rice imports.