Consumer Materials Now Available in Spanish

Blue "Translate" computer button surrounded by gray buttons displaying language choices: "English," "Espanol," "Francais," etc.
Arroz is arroz is arroz
Jun 20, 2019
ARLINGTON, VA -- USA Rice has strengthened its arsenal of consumer resources with the addition of Spanish-translated versions of the popular RD Guide to U.S.-Grown Rice nutrition toolkit and a new recipe brochure.  The Spanish language materials are now available along with the rest of the USA Rice consumer resources collection regularly requested by members, extension agents, educators, nutrition professionals, and others for promotional purposes at events.

“Every time we are able to add new consumer-facing information such as recipe brochures, nutritional information, and infographics, we make strides toward our ultimate goal of increasing consumer awareness and consumption of U.S.-grown rice,” said Cameron Jacobs, USA Rice manager of domestic promotion programs.  “The more recipes and resources we get in front of consumers, the more we should see U.S.-grown rice plated and USA Rice positioned as the go-to source for all things rice.”

The new recipe brochure titled, “Rice: The Grain to Go With,” incorporates Think Rice branding and U.S. rice messaging, and reiterates the theme of rice as the go-to grain for delicious and trendy meals any time of the day.  A major highlight is the versatility of rice across meal parts with recipes that include a Super Foods Bowl, Pesto Chicken & Rice Salad, Rice Pudding Pear Tart, Cheesy Bacon Rice Tots, and Crispy Rice Pot Pie.

The translated RD Guide (see USA Rice Daily, October 19, 2018) will increase exposure and circulation of the nutrition toolkit by reaching Spanish-speaking registered dietitians and consumers.   

“We create these resources on behalf of our members to spread U.S. rice messaging across various audiences,” said Jacobs.  “I encourage anyone who is participating in a tradeshow, conference, presentation, or in-store demo to reach out and take the opportunity to utilize these new additions from domestic promotion.”

Requests for physical copies of all USA Rice resources can be made by emailing USA Rice.