ARLINGTON, VA – Last week, USA Rice launched the “Schools Think Rice” newsletter to engage with school nutrition professionals throughout the year and provide a platform to distribute the industry’s school nutrition resources to interested parties. The first edition of the newsletter was sent to more than 1,250 school nutrition professionals who USA Rice interacted with during the annual School Nutrition Association trade show, and has a National Rice month theme, providing NRM stats, a featured school foodservice recipe, educational materials, and more.
“We are very excited about the launch of this newsletter,” said Cameron Jacobs, USA Rice domestic promotion manager. “We have educational resources school nutrition officials are looking for so establishing this direct pipeline to them will be huge for keeping U.S.-grown rice top of mind within the school foodservice space.”
The quarterly newsletter will follow future themes of “Ring in 2020 with USA Rice,” “Spring Meal Planning,” and “Back to School with USA Rice.” Each newsletter edition will include a welcome message from USA Rice, a school foodservice recipe of the month, lesson plan/activity and marketing tip, and include the ability to send questions directly to USA Rice.
“By providing resources and recipes for inclusion in school promotions we expect to see not only the professionals behind the counter get excited about U.S.-grown rice, but also the students who are being served and have both groups Think Rice all year long!” Jacobs continued.
Results from the first newsletter edition were promising with an above average agriculture and foodservice open rate of more than 20 percent and on sector average click-through rate. To view the first edition of the School Think Rice newsletter, click here.